Makeup has been an essential part of people’s lives for centuries, and it continues to be so in 2024. The beauty industry is constantly evolving, with new brands and products being launched every year. With so many options available, it can be challenging to choose the right makeup brand that suits one’s needs and preferences.
To help you navigate through the vast sea of makeup brands, this article will list the top makeup brands of 2024. These brands have made a significant impact in the beauty industry and have gained a loyal following of customers. From luxury brands to affordable options, this list will cover a range of makeup brands that offer high-quality products, innovative formulas, and a diverse range of shades to cater to every skin tone.
Whether you’re a makeup enthusiast or a beginner, this article will provide you with valuable information to help you make an informed decision when choosing the right makeup brand for you. So, sit back, relax, and read on to discover the top makeup brands of 2024.
Global Makeup Industry Overview
The global makeup industry is a dynamic and ever-evolving landscape, constantly adapting to the changing needs and preferences of consumers. As of 2024, the industry is expected to reach a value of $758 billion, with a CAGR of 6.4% from 2019 to 2024.
The rise of social media and influencer culture has significantly impacted the industry, with consumers increasingly seeking out products that align with their values and aesthetics. As a result, makeup brands have had to become more innovative, inclusive, and environmentally conscious to stay relevant.
In terms of product trends, matte lipstick, winged eyeliner, and flawless skin are anticipated to remain popular in 2024. However, there is also a growing demand for more natural and sustainable makeup products, with vegan and cruelty-free options becoming increasingly mainstream.
The following table provides an overview of the top makeup brands of 2024, based on their market share and consumer popularity.
| Brand | Market Share | Consumer Popularity |
|---|---|---|
| L’Oreal | 15.7% | High |
| Estée Lauder | 12.2% | High |
| Procter & Gamble | 8.5% | High |
| Shiseido | 6.8% | High |
| Coty Inc. | 5.9% | Medium |
| Avon Products Inc. | 4.2% | Medium |
| Revlon Inc. | 3.8% | Medium |
| Kao Corporation | 2.8% | Low |
| Amorepacific Corporation | 2.1% | Low |
| Chanel SA | 1.9% | Low |
It is worth noting that the makeup industry is highly competitive, with new brands constantly emerging and disrupting the market. Therefore, the above rankings are subject to change in the coming years.
Innovative Brands of 2024
Innovation is the key to success in the beauty industry. The following brands have been making waves in the industry with their innovative products and unique approaches to beauty.
Jones Road Beauty
Jones Road Beauty, founded by makeup artist Bobbi Brown, has been making headlines with its innovative products since its launch in 2022. The brand’s latest release, a concealing pencil that brightens and erases dark circles, has been a hit among beauty enthusiasts. Jones Road Beauty is known for its clean, multi-use products that are designed to simplify your beauty routine.
Fenty Beauty
Fenty Beauty, founded by Rihanna, has been a game-changer in the beauty industry since its launch in 2017. The brand’s commitment to inclusivity and diversity has been praised by consumers and industry experts alike. Fenty Beauty’s latest release, a hydrating foundation that comes in 50 shades, has been a hit among consumers with dry skin.
Tower 28 Beauty
Tower 28 Beauty is a clean beauty brand that focuses on creating products for sensitive skin. The brand’s latest release, a lip gloss that is free of common irritants like fragrance and essential oils, has been a hit among consumers with sensitive skin. Tower 28 Beauty is committed to creating products that are safe for all skin types and tones.
These innovative brands are changing the beauty industry with their unique approaches to beauty. From clean beauty to inclusivity, these brands are leading the way in creating products that are safe, effective, and accessible to all.
Luxury Makeup Leaders
When it comes to luxury makeup, there are a few brands that stand out from the rest. These brands are known for their high-quality products, innovative formulas, and luxurious packaging. Here are some of the top luxury makeup brands of 2024:
Chanel
Chanel is a classic luxury brand that has been around for over a century. Their makeup line is no exception to their reputation for high-quality products. Chanel offers a wide range of makeup products, from foundations and concealers to lipsticks and eyeshadows. Their products are known for their long-lasting formulas and luxurious packaging.
Dior
Dior is another luxury brand that is well-known for their makeup line. Their products are known for their innovative formulas and high-quality ingredients. Dior offers a range of makeup products, from foundations and powders to lipsticks and eyeshadows. Their products are also known for their elegant packaging.
Gucci
Gucci is a luxury brand that has recently entered the makeup industry. Despite being a newcomer, Gucci has quickly established itself as a leader in the luxury makeup market. Their products are known for their bold colors and unique formulas. Gucci offers a range of makeup products, from lipsticks and eyeshadows to foundations and concealers.
Tom Ford
Tom Ford is a luxury brand that is known for its high-end makeup products. Their products are known for their luxurious formulas and elegant packaging. Tom Ford offers a range of makeup products, from lipsticks and eyeshadows to foundations and concealers. Their products are also known for their long-lasting formulas.
Yves Saint Laurent
Yves Saint Laurent is a luxury brand that is known for its high-quality makeup products. Their products are known for their innovative formulas and luxurious packaging. Yves Saint Laurent offers a range of makeup products, from lipsticks and eyeshadows to foundations and concealers. Their products are also known for their long-lasting formulas and bold colors.
These luxury makeup brands are known for their high-quality products and luxurious packaging. Whether you’re looking for a bold lip color or a long-lasting foundation, these brands are sure to have something that will meet your needs.
Affordable High-Quality Brands
When it comes to makeup, quality doesn’t always mean expensive. There are several affordable brands that offer high-quality products that won’t break the bank. Here are some of the top affordable makeup brands of 2024.
1. Maybelline
Maybelline has been a trusted name in the makeup industry for decades. They offer a wide range of products, from foundations to mascaras, all at an affordable price point. Their Fit Me Matte + Poreless Foundation is a cult favorite, providing a natural-looking matte finish that lasts all day.
2. NYX Cosmetics
NYX Cosmetics is known for their bold and vibrant colors, making them a go-to brand for those who love to experiment with their makeup. Their Soft Matte Lip Creams are a fan favorite, providing a velvety matte finish that doesn’t dry out your lips.
3. e.l.f. Cosmetics
e.l.f. Cosmetics is a budget-friendly brand that doesn’t skimp on quality. Their products are cruelty-free and vegan, making them a great option for those who are conscious about their beauty choices. Their Poreless Putty Primer has been compared to high-end primers, providing a smooth base for your makeup that lasts all day.
4. ColourPop Cosmetics
ColourPop Cosmetics is a California-based brand that offers high-quality products at an affordable price point. Their Super Shock Shadows are a standout product, providing a pigmented and long-lasting pop of color to your eyelids.
5. Wet n Wild
Wet n Wild has been a staple in drugstore makeup aisles for years. They offer a wide range of products, from lipsticks to eyeshadows, all at a wallet-friendly price. Their MegaGlo Highlighting Powder is a cult favorite, providing a blinding highlight that rivals high-end brands.
Overall, these affordable makeup brands offer high-quality products that won’t break the bank. Whether you’re a makeup newbie or a seasoned pro, these brands are worth checking out.
Cruelty-Free and Vegan Brands
When it comes to makeup, there is a growing demand for cruelty-free and vegan options. Fortunately, in 2024, there are many brands that are committed to providing high-quality products without harming animals. Here are some of the top cruelty-free and vegan makeup brands of 2024.
Cruelty-Free Pioneers
These brands have been at the forefront of the cruelty-free movement for years and have established themselves as leaders in the industry.
- Kat Von D Beauty: This brand has been cruelty-free since its inception and offers a wide range of vegan products. Their Tattoo Liner is a fan favorite and has won multiple awards.
- Too Faced: Too Faced is another brand that has been cruelty-free for a long time. They offer a variety of vegan options and are known for their fun and colorful packaging.
- Tarte Cosmetics: Tarte has a wide range of cruelty-free and vegan products, including their popular Shape Tape Concealer. They also use eco-friendly packaging whenever possible.
Vegan Innovators
These brands are pushing the boundaries of what it means to be a vegan makeup brand and are constantly coming up with new and innovative products.
- Milk Makeup: Milk Makeup is a 100% vegan brand that offers a variety of unique and innovative products. Their Kush Mascara is a cult favorite and their new Flex Concealer has been getting rave reviews.
- Cover FX: Cover FX is a vegan and cruelty-free brand that is known for their extensive shade range and customizable products. Their Custom Cover Drops allow you to create your own perfect foundation shade.
- Axiology: Axiology is a vegan and cruelty-free brand that specializes in lip products. Their lipsticks are made with natural and organic ingredients and come in a variety of bold and beautiful shades.
Overall, there are many great cruelty-free and vegan makeup brands to choose from in 2024. Whether you’re looking for a classic red lipstick or a trendy new eyeshadow palette, there is a brand out there that can provide you with high-quality products without harming animals.
Clean Beauty and Organic Options
As consumers become more aware of the impact of their beauty products on the environment and their health, clean beauty and organic options have become increasingly popular. These products are made with natural and organic ingredients, free from harmful chemicals, and are produced in an eco-friendly way.
There are many clean beauty and organic makeup brands available in 2024, ranging from affordable drugstore options to high-end luxury brands. Some of the top clean beauty and organic makeup brands include:
- Ilia Beauty: This brand is known for its clean, natural, and organic makeup products. They use high-quality, plant-based ingredients and are committed to sustainability.
- RMS Beauty: This brand is all about minimalism and natural beauty. Their products are made with organic, raw, and food-grade ingredients, and are free from harmful chemicals.
- Kjaer Weis: This luxury makeup brand is known for its sleek packaging and high-quality, organic ingredients. Their products are refillable, reducing waste and promoting sustainability.
- Juice Beauty: This brand uses organic, plant-based ingredients and is committed to sustainability. They offer a wide range of clean makeup products, from foundation to lip gloss.
- Honest Beauty: This affordable clean beauty brand was founded by actress Jessica Alba. Their products are made with natural and organic ingredients and are free from harmful chemicals.
When choosing clean beauty and organic makeup products, it’s important to read the label and do research on the brand’s sustainability practices. By choosing these products, consumers can feel good about what they’re putting on their skin and the impact it has on the environment.
Celebrity-Endorsed Collections
Many makeup brands are endorsed by celebrities in 2024. These celebrities are known for their beauty, and their endorsement of a makeup brand can increase its popularity. Here are some of the top celebrity-endorsed makeup collections of 2024:
- Fenty Beauty by Rihanna: Rihanna’s makeup line, Fenty Beauty, has been a hit since its launch in 2017. The brand is known for its wide range of foundation shades and inclusive marketing campaigns that celebrate diversity. In 2024, Fenty Beauty continues to be a favorite among makeup lovers.
- KKW Beauty by Kim Kardashian: Kim Kardashian’s makeup line, KKW Beauty, has been successful since its launch in 2017. The brand is known for its contour and highlight kits, which are designed to help users achieve Kardashian’s signature look. In 2024, KKW Beauty continues to be popular among fans of the reality star.
- Rare Beauty by Selena Gomez: Selena Gomez launched her makeup line, Rare Beauty, in 2020. The brand is known for its focus on mental health and its commitment to donating a portion of profits to mental health organizations. In 2024, Rare Beauty continues to be a popular choice among fans of the singer.
- Haus Laboratories by Lady Gaga: Lady Gaga’s makeup line, Haus Laboratories, launched in 2019. The brand is known for its bold colors and unique packaging. In 2024, Haus Laboratories continues to be a favorite among fans of the pop star.
These celebrity-endorsed makeup collections are just a few of the many popular brands available in 2024. Makeup lovers have a wide range of options to choose from, whether they prefer bold colors, natural looks, or inclusive marketing campaigns.