The beauty industry in the US is constantly evolving, and makeup is a significant part of it. With the rise of social media and beauty influencers, makeup brands have become more popular than ever. The market is flooded with a variety of makeup products from different brands, each claiming to be the best. However, some brands have stood out from the rest and have become the go-to for many makeup enthusiasts.
One of the most important factors that make a makeup brand stand out is its quality. The quality of a makeup product can make or break a brand’s reputation. The best makeup brands in the US are known for their high-quality products that are formulated with the best ingredients. These brands invest heavily in research and development to ensure that their products are safe, effective, and long-lasting.
Another factor that sets the top makeup brands apart is their innovation. The best makeup brands are constantly pushing the boundaries and coming up with new and exciting products that keep their customers coming back for more. From cult-favorite classics to innovative new releases, the top makeup brands in the US have something for everyone.
History of Makeup Brands in the US
The use of cosmetics and makeup has a long history in the United States. In the early 20th century, the production of cosmetics and beauty products was controlled by a handful of multinational corporations such as L’Oréal, Unilever, Procter & Gamble Co., and The Estée Lauder Companies Inc. These companies have a significant influence on the industry and continue to dominate the market today.
In the 1960s, new makeup brands emerged, such as Maybelline, CoverGirl, and Max Factor. These brands became popular due to their affordable prices and wide range of products. During the 1980s and 1990s, high-end makeup brands such as MAC, Bobbi Brown, and NARS gained popularity among consumers.
In recent years, there has been a surge in the popularity of natural and organic makeup brands such as Burt’s Bees, Tarte, and RMS Beauty. These brands offer products that are free of harmful chemicals and are eco-friendly.
Today, the US makeup industry is highly competitive, with a wide range of brands catering to different consumer needs and preferences. According to the Cosmetify Index Report, the top makeup brands in the US in 2023 are ColourPop Cosmetics, Lush, and Glossier. These brands offer a variety of products, including makeup, skincare, and hair care, and are known for their innovative formulas and packaging.
Overall, the history of makeup brands in the US is a reflection of changing consumer preferences and evolving beauty trends. With new brands emerging and existing brands adapting to the changing market, the makeup industry in the US is set to continue its growth and evolution in the coming years.
Top Luxury Makeup Brands
When it comes to luxury makeup brands, there are a few names that immediately come to mind. These brands are known for their high-quality products, luxurious packaging, and glamorous image. Here are three of the top luxury makeup brands in the US:
Chanel
Chanel is a French fashion house that has been around since the early 1900s. The brand is known for its timeless style and classic elegance, and its makeup line is no exception. Chanel offers a range of luxury makeup products, including foundations, lipsticks, eyeshadows, and more. The brand’s packaging is sleek and sophisticated, with the iconic double-C logo prominently displayed on each product.
Dior
Dior is another French fashion house that has made a name for itself in the world of luxury makeup. The brand’s makeup line is known for its high-quality formulas and innovative products. Dior offers a wide range of makeup products, from foundations and concealers to eyeshadows and lipsticks. The brand’s packaging is glamorous and chic, with sleek black and silver designs that exude luxury and sophistication.
Yves Saint Laurent
Yves Saint Laurent is a luxury fashion and beauty brand that was founded in France in 1961. The brand’s makeup line is known for its bold, vibrant colors and high-quality formulas. Yves Saint Laurent offers a range of luxury makeup products, including foundations, lipsticks, eyeshadows, and more. The brand’s packaging is sleek and modern, with the iconic YSL logo prominently displayed on each product.
Overall, these three luxury makeup brands are known for their high-quality products, luxurious packaging, and glamorous image. If you’re looking to add a touch of luxury to your makeup collection, these brands are definitely worth checking out.
Top Drugstore Makeup Brands
When it comes to drugstore makeup brands, there are a few that stand out above the rest. These brands offer high-quality products at an affordable price, making them a favorite among beauty enthusiasts on a budget. In this section, we’ll take a closer look at three of the top drugstore makeup brands in the US: Maybelline, L’Oreal, and NYX.
Maybelline
Maybelline is a well-known drugstore makeup brand that has been around for over 100 years. The brand offers a wide range of products, including foundations, mascaras, and lipsticks. One of Maybelline’s most popular products is the Superstay Matte Ink Liquid Lipstick, which is known for its long-lasting formula and vibrant color payoff. Another popular product is the Fit Me Matte + Poreless Foundation, which provides a natural-looking matte finish and is available in a variety of shades to suit different skin tones.
L’Oreal
L’Oreal is another top drugstore makeup brand that offers a range of high-quality products at an affordable price. The brand is known for its innovative formulas and wide range of shades. One of L’Oreal’s most popular products is the Infallible Pro-Matte Foundation, which provides a long-lasting matte finish and is available in 22 shades. Another popular product is the Voluminous Lash Paradise Mascara, which is known for its volumizing and lengthening formula.
NYX
NYX is a popular drugstore makeup brand that offers a wide range of products, including lipsticks, eyeshadows, and foundations. The brand is known for its affordable prices and high-quality products. One of NYX’s most popular products is the Soft Matte Lip Cream, which provides a matte finish without drying out the lips. Another popular product is the Can’t Stop Won’t Stop Full Coverage Foundation, which provides a full-coverage matte finish and is available in 45 shades.
Overall, these three drugstore makeup brands offer high-quality products at an affordable price, making them a favorite among beauty enthusiasts on a budget. Whether you’re looking for a new foundation, lipstick, or mascara, you can’t go wrong with Maybelline, L’Oreal, or NYX.
Top Indie Makeup Brands
Indie makeup brands have been gaining popularity in recent years due to their unique and innovative products. Here are three of the top indie makeup brands in the US:
Glossier
Glossier is a cult-favorite brand that has taken the beauty industry by storm. The brand was founded in 2014 by Emily Weiss and has since become known for its minimalist, Instagram-friendly packaging and natural makeup looks.
One of Glossier’s most popular products is the Boy Brow, a tinted eyebrow gel that adds volume and definition to brows. The brand also offers a range of skincare products, including the Milky Jelly Cleanser and the Super Glow Vitamin C Serum.
Milk Makeup
Milk Makeup is another popular indie brand that has gained a loyal following. The brand was founded in 2016 and is known for its vegan and cruelty-free products.
Milk Makeup’s best-selling product is the Kush Mascara, which is made with cannabis oil and delivers long, voluminous lashes. The brand also offers a range of other makeup products, including the Lip + Cheek stick and the Hydro Grip Primer.
ColourPop
ColourPop is a budget-friendly indie brand that offers a wide range of makeup products, from eyeshadows to lipsticks. The brand was founded in 2014 and has since become known for its high-quality products at affordable prices.
One of ColourPop’s most popular products is the Super Shock Shadow, a creamy eyeshadow that comes in a variety of shades and finishes. The brand also offers a range of lip products, including the Ultra Matte Lip and the Lippie Stix.
Overall, these three indie makeup brands offer unique and innovative products that have gained a loyal following in the beauty community.
Innovative Makeup Brands in the US
When it comes to innovative makeup brands in the US, there are a few that stand out from the rest. These brands have managed to create unique products that have taken the beauty industry by storm. In this section, we will take a closer look at three of the most innovative makeup brands in the US.
Fenty Beauty
Fenty Beauty, founded by Rihanna in 2017, has quickly become one of the most innovative makeup brands in the US. The brand is known for its inclusive range of foundation shades that cater to a wide range of skin tones. Fenty Beauty has also launched a range of unique products such as the Gloss Bomb Universal Lip Luminizer, which has become a cult favorite among beauty enthusiasts.
Pat McGrath Labs
Pat McGrath Labs, founded by legendary makeup artist Pat McGrath, is another innovative makeup brand in the US. The brand is known for its highly pigmented and long-lasting products. Pat McGrath Labs has also launched a range of unique products such as the Mothership Eyeshadow Palette, which features a range of bold and vibrant shades.
Huda Beauty
Huda Beauty, founded by beauty influencer Huda Kattan, is a makeup brand that has gained a huge following in the US. The brand is known for its high-quality products that cater to a wide range of skin tones. Huda Beauty has also launched a range of unique products such as the Mercury Retrograde Eyeshadow Palette, which features a range of cool-toned shades.
Overall, these three makeup brands have managed to create unique products that have set them apart from the rest. Their innovative approach to makeup has made them a favorite among beauty enthusiasts in the US.
Makeup Brands with a Cult Following
When it comes to makeup, some brands have developed a loyal following of fans who swear by their products. Here are three top makeup brands with a cult following in the United States:
Tarte Cosmetics
Tarte Cosmetics is a cruelty-free brand that offers a wide range of makeup products, including foundation, eyeshadow palettes, and lipsticks. The brand is known for its use of natural ingredients and eco-friendly packaging. Tarte’s Shape Tape Concealer is one of the brand’s most popular products, with fans raving about its full coverage and long-lasting formula.
Urban Decay
Urban Decay is a brand that has been around for over 20 years and is known for its edgy, alternative vibe. The brand’s Naked eyeshadow palettes have become a cult favorite, with each new release causing a frenzy among makeup enthusiasts. Urban Decay’s All Nighter Setting Spray is another popular product, with fans swearing by its ability to keep makeup in place for hours.
Too Faced
Too Faced is a brand that prides itself on creating makeup that is both fun and functional. The brand’s Better Than Sex Mascara has achieved cult status, with fans raving about its ability to add volume and length to lashes. Too Faced’s Chocolate Bar Eyeshadow Palette is another fan favorite, with its range of warm, chocolate-inspired shades.
Overall, these three makeup brands have developed a loyal following of fans who swear by their products. Whether you’re looking for full coverage foundation or a new eyeshadow palette, these brands are definitely worth checking out.
Makeup Brands Known for Sustainability
When it comes to makeup brands that are known for their sustainability, there are a few that stand out in the United States. These brands have made a conscious effort to reduce their environmental impact and use natural, non-toxic ingredients in their products. Here are three top makeup brands that are leading the way in sustainability:
Ilia Beauty
Ilia Beauty is a popular makeup brand that is known for its clean, natural ingredients and sustainable packaging. The brand uses recycled aluminum and glass in its packaging, and all of its products are cruelty-free and vegan. Ilia Beauty’s products are also free from parabens, phthalates, and other harmful chemicals. Some of the brand’s most popular products include its True Skin Serum Foundation and Limitless Lash Mascara.
RMS Beauty
RMS Beauty is another makeup brand that is committed to sustainability. The brand’s products are made with organic, non-toxic ingredients, and its packaging is recyclable and made with minimal waste. RMS Beauty’s most popular products include its “Un” Cover-Up Concealer and Living Luminizer highlighter. The brand also offers a range of skincare products that are designed to nourish and hydrate the skin.
Bite Beauty
Bite Beauty is a makeup brand that is known for its high-quality, natural ingredients and sustainable practices. The brand’s products are made with food-grade ingredients, and its packaging is made with recycled materials. Bite Beauty’s most popular products include its Amuse Bouche lipstick and Agave+ Nighttime Lip Therapy. The brand also offers a range of lip care products that are designed to hydrate and protect the lips.
Overall, these makeup brands are leading the way in sustainability and are a great choice for anyone who wants to look and feel their best while also being environmentally conscious.
Top Makeup Brands for Professional Artists
Professional makeup artists require high-quality products that can withstand the rigors of long hours on set or backstage. Here are some of the top makeup brands that are trusted by professional artists in the US.
MAC Cosmetics
MAC Cosmetics is one of the most well-known makeup brands in the world, and for good reason. Their products are used by professional artists across the globe, and they offer a wide range of products that cater to every skin tone, type, and need. MAC’s foundation range is particularly impressive, with shades that range from very light to very deep, and a variety of undertones to choose from. They also offer a wide range of lipsticks, eyeshadows, and blushes, all of which are highly pigmented and long-lasting.
Make Up For Ever
Make Up For Ever is another brand that is highly regarded by professional makeup artists. Their products are designed to withstand the heat and humidity of stage and screen, and they offer an impressive range of shades and formulas. Make Up For Ever’s HD Foundation is a favorite among makeup artists, as it provides full coverage without looking heavy or cakey. They also offer a wide range of eyeshadows, lipsticks, and blushes that are highly pigmented and long-lasting.
Kryolan
Kryolan is a brand that was created specifically for use in the theater, film, and television industries. Their products are designed to withstand the harsh lighting and long hours of filming, and they offer a wide range of shades and formulas that cater to every need. Kryolan’s Dermacolor range is particularly impressive, as it offers full coverage that can cover even the most severe skin discolorations. They also offer a wide range of eyeshadows, lipsticks, and blushes that are highly pigmented and long-lasting.
In conclusion, professional makeup artists require high-quality products that can withstand the rigors of long hours on set or backstage. MAC Cosmetics, Make Up For Ever, and Kryolan are all highly regarded by professional artists in the US, and offer a wide range of products that cater to every skin tone, type, and need.
Emerging Makeup Brands to Watch
As the beauty industry continues to grow, new and exciting makeup brands are emerging in the US market. Here are three emerging makeup brands to keep an eye on:
Rare Beauty
Rare Beauty was founded by Selena Gomez in 2020 with a mission to promote self-acceptance and mental health. The brand offers a range of high-quality products, including foundations, concealers, blushes, lipsticks, and eyeshadows. Rare Beauty is known for its inclusive shade range and commitment to sustainability. The brand uses recycled materials for its packaging and has pledged to donate 1% of its annual sales to mental health organizations.
Kosas
Kosas is a clean beauty brand that offers makeup products that are both good for the skin and the environment. The brand’s products are formulated with natural and organic ingredients and are free from harsh chemicals. Kosas offers a range of products, including lipsticks, blushes, eyeshadows, and foundations. The brand is known for its minimalist approach to makeup and its commitment to sustainability.
Tower 28
Tower 28 is a makeup brand that offers clean, non-toxic, and cruelty-free products. The brand’s products are formulated with sensitive skin in mind and are free from common irritants such as fragrance and parabens. Tower 28 offers a range of products, including lip glosses, blushes, and highlighters. The brand is known for its playful and colorful products and its commitment to inclusivity. Tower 28’s products are designed to work on all skin tones and types.